Creating a circular economy for technology, MTR are the gold standard for recycling and refurbishing mobile phones, tablets and laptops.

The challenge here was simple, their existing identity had begun to look dated when compared to the fresher brands their competitors had. Their symbol, when separated from the MTR name, was a typical mobius loop design that you would find on any recyclable material. It lacked it's own identity. MTR needed something that evolved their aesthetic to reflect the modern business that they were.

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As part of the refresh, MTR requested the creation of a photography asset portfolio to document the meticulous technical process that the business goes through when reworking devices.

©2022 Ben Clifford