Strategy, Identity, Social 

The refurbished phone market is full of confusion around quality. Aznu arrived to make it simple by only ever creating phones that are good-as-new.

The refurbished phone market is in steady growth, but along the way has been populated with brands offering confusing levels of quality grades that are all based on subjective criteria. Aznu's proposition was to offer a straightforward option in this space - phones that would only ever be good-as-new quality, backed with 


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